![]() The purpose of Landr is to make the mastering process quick, easy and available to musicians, without any special knowledge required. Landr was developed in 2012 by MixGenius in Montreal, Canada, and is one of the major players in the rapidly developing online mastering industry. It does also change how you produce.Landr is an online, cloud-based, evolving, automated mastering engine which uses artificial intelligence to master songs. It’s the latest evidence that the sharing of music online changes more than just how you listen. Landr’s biggest competition may be not mastering engineers, but “turning up the knob on your compression plug-in” – and there, I think Landr has the edge.īut beyond that, pay attention to this one. Apart from the factors above, the mastering engineer’s service have already expanded from just sending you a stereo master, to being associated with digital distribution and vinyl cutting. So, whither the mastering engineer? I don’t think so. And while users panic about rumored changes to licensing or other hype (more on that in a separate story), there is some evidence that SoundCloud still has ideas for how to lure you to upload to their site specifically. It’s clear the world’s leading sound upload service wants to continue to offer a complete solution for sharing noises. The move may say as much about SoundCloud as it does about Landr or mastering. The finished, mastered tracks are uploaded directly to your account. Since Landr is normally paid, that’s already a reasonable deal. As for SoundCloud, you get unlimited free uploads “optimized” for that service. I’m going to do some testing of that and get back to you. Connect your SoundCloud account, and either log into Landr or create a new account (requires just an email and name).įor me, at least, Landr gave me four free WAV downloads. Landr now links directly to SoundCloud to make that happen. Let’s be honest: you upload something quickly to SoundCloud, you want it to sound loud (and good, but especially loud) right away. Like Instagram filters and the auto-contrast on your digicam, spell-check and the location finder in your Google maps app, Landr’s instantaneous, automatic operation is the whole point. ![]() And that’s its unique ability to happen instantly right when you upload a file. (The very existence of the manual controls here more or less eliminates its utility to me.)īut maybe Landr is finding its own place – one in which a mastering engineer actually can’t compare. That person may be the one who finds mistakes, or who judges professionally just how loud a track ought to sound in the first place. I really rely on a human mastering engineer as a final pair of ears. Now, there are various reasons why I wouldn’t trade a human mastering engineer for this – even if Landr sometimes achieves good results. ![]() And it covers a lot of processes – multi-band compression, EQ, stereo enhancement, limiting, and aural excitation, with some manual adjustment provided to the user. It isn’t like the “mastering” preset on a compression plug-in your DAW according to the developers, the system is adaptive and learns from analysis by genre of music uploaded. ![]() The service says those algorithms were carefully tweaked not only by DSP engineers, but actual mastering engineers. The drag-and-drop service lets you download a track that is algorithmically mastered – no humans directly involved. Landr, the instant online mastering service, already looked a bit that way. Is the cloud about to kill the mastering engineer?
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