Google search operators are special characters and commands (sometimes called “advanced operators”) that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits. You can enter search operators directly into the Google search box, just as you would a text search:Įxcept in special cases (such as the “in” operator), Google will return standard organic results. You can find all of the major organic search operators below, broken up into three categories: “Basic”, “Advanced”, and “Unreliable”. Basic search operators are operators that modify standard text searches. Put any phrase in quotes to force Google to use exact-match. Google search defaults to logical AND between terms. Specify "OR" for a logical OR (ALL-CAPS). The pipe (|) operator is identical to "OR". Use parentheses to group operators and control the order in which they execute. Put minus (-) in front of any term (including operators) to exclude that term from the results.Īn asterisk (*) acts as a wild-card and will match on any word. Use (.) with numbers on either side to match on any integer in that range of numbers. You can combine ($) and (.) for exact prices, like $19.99. The modifiers that you can include in search strings are AND, OR, and NOT, quotes, and parentheses. Search prices with the Euro sign (€). Most other currency signs don't seem to be honored by Google. Use Boolean Logic Boolean modifiers help you narrow or expand your keyword searches to help find results more closely related to the types of profiles you need to find. Use "in" to convert between two equivalent units. This returns a special, Knowledge Card style result.Īdvanced search operators are special commands that modify searches and may require additional parameters (such as a domain name). Advanced operators are typically used to narrow searches and drill deeper into results. Search only in the page's title for a word or phrase. Search the page title for every individual term following "allintitle:". Look for a word or phrase (in quotes) in the document URL. Search the URL for every individual term following "allinurl:". Search for a word or phrase (in quotes), but only in the body/document text. Search the body text for every individual term following "allintext:". Some examples include PDF, DOC, XLS, PPT, and TXT. ![]() Return sites that are related to a target domain. Returns results where the two terms/phrases are within (X) words of each other. Unreliable operators have either been found to produce inconsistent results or have been deprecated altogether. The "link:" operator was officially deprecated in early 2017. It appears that "inanchor:" operators are still in use, but return very narrow and sometimes unreliable results. Use link-based operators only for initial research. Seems to be unreliable, and synonym inclusion is default now.įorce exact-match on a single phrase.
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